ABOUT

Throughout my 10-year career in research and strategy, I’ve found that the most effective strategies are often buried by jargon. I started Martin Today as a public notebook to step back, cut through the noise, and distil hard-won lessons from the field into clear thinking.
 

I write the kind of essays I wish landed in my own inbox: short enough to read with a coffee, sharp enough to change how you look at a problem the next day.
 

Topics shift week to week, including how research should be used inside organisations, competitive strategy, what the best consulting teams do differently, and the small operating habits that compound over a career.
 

If that sounds useful, subscribe below. There’s no funnel, no upsell. Just one essay, every week.

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